People are no longer looking just for a place to stay they are looking for an experience.

Major hotel brands are investing in nature-forward destinations to provide the outdoor-centric accommodations that travellers are looking for.
LORE exceeds the ordinary by guiding the guest to identify and
expLORE their uniqueness and build a custom experience suited specifically for them.

expLORE

THE LAND

THE PEOPLE

YOURSELF

THE CONCEPT

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LORE is built around the concept of enriching guest’s lives through a self-guided holistic experience that begins with the unique history and physical wildness of the Canadian Gulf Islands.

Immersion in nature builds connection and understanding of history and connects us to a continuum of diverse people and human experience.

Unlike other hospitality wellness concepts, LORE is built on a holistic wellness philosophy.

Interior design of units will include products that can be sold to guests through the online LORE STORE, showcasing products from LORE Salt Spring that promote further guest experience.

LORE x

ISLAND

MOUNTAINS

BEACH

FARM

FOREST

LORE x ISLAND

ISLAND

WHY SALT SPRING ISLAND?

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Salt Spring Island provides an ideal launchpad for the LORE brand as it is renown as a spiritual, artistic and sustainable place.

Strong existing tourism market and easily accessible during both the summer and winter months.

Local culture around food, artisans, healers, and vineyards provides endless opportunities for activities to enrich each guest’s experience.

Historic site with rich cultural significance, proximate to key Gulf Island attractions.

Fully-entitled, commercially-zoned land is extremely rare and difficult to achieve on any Gulf Island.

THE OFFERING

17-Room Micro Resort
8 studio cabins
6 loft cabins
3 two-bed cabins
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Unique food and beverage
opportunities with local partnerships
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Concierge Service
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Spa & Wellness Amenity

REVENUE STREAMS

LORE Store

LORE Restuarant

LORE Wellness Centre

LORE Hotel Reception and Spa

LORE Communal Gathering Space

SCALABILITY

Concept easily transferrable to new geographies
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Tech-enabled personalized concierge approach
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Consistent guest experience model and exclusivity
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Repeatable hospitality framework
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Global brand with localized execution

THE DETAILS

Financial Snapshot

  • Year 5 projections: 7m+ annual revenue
  • Positive EBITDA by Year 3
  • Breakeven at 65% occupancy
  • Strong margin opportunities in Spa and LORE STORE

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Use of Funds

  • Land acquisition/construction
  • Design + Construction
  • Platform Development
  • Operations
  • Launch, PR, and Marketing

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Investment Strategy – Operating Company and Property Ownership

  • Ground floor investment in Global Hospitality Operating Platform (“Lore”), including ownership of Lore Island property
  • Invest today in BOTH Real Estate and Operating Company
  • Future Instant-value Real Estate Participation may be available for future locations
  • Initial seed investment into Operating Company may be the ONLY Opportunity to participate in both

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Exit Strategy

  • Roll-up Into Larger Investment REIT
  • Strategic Acquisition
  • License or Franchise the Model

OUR TEAM

OCEAN ESTUARY LIMITED PARTNERSHIP
Project Specific Leaders | Industry Experts + Strategic Advisors
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DAVID FULLBROOK, Victoria BC
250.538.8048 | David@MerchantHouseCapital.com
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PAUL SILK, Vancouver BC
604.928.7455 | Paul@MerchantHouseCapital.com
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SEAN MCMANN, Victoria BC
250.516.7310 | Sean@MerchantHouseCapital.com

MICHAEL GREEN ARCHITECTURE